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Atelier Rue — Est. 2016 — Berlin
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Design that refuses to blend in.

We are four people who make brand systems, printed matter and websites for companies that would rather be remembered than liked.

Berlin --:--:--
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We would rather make one thing that argues than ten that agree.
Malin Reuter, founding partner
0Projects shipped
0Years running
0People, total
0Awards, ignored

What we do

Four things, properly
01

Brand systems

Positioning, naming, marks, type, colour, motion and the rules that hold them together. We hand over a system your team can actually run without us.

  • Research & territory definition
  • Identity design & type commissioning
  • Guidelines, tokens and asset libraries
02

Editorial & print

Magazines, annual reports, catalogues, books. We still specify paper stock by name, and we still go to press checks.

  • Art direction & grid systems
  • Commissioning photography and illustration
  • Production management
03

Digital product

Websites and interfaces that carry the same voice as everything else you make. Designed and built in-house, handed over as clean code.

  • UX architecture & prototyping
  • Front-end build (no page builders)
  • Accessibility to WCAG 2.2 AA
04

Art direction, ongoing

A monthly retainer where we sit close to your team, keep the work honest and stop the system drifting six months after launch.

  • Two working sessions a month
  • Design review on everything outbound
  • Priority on new campaign work
Currently taking work for Q2
hallo@atelier-rue.de

Reuterstraße 44 · 12047 Berlin · +49 30 5544 8812